Hiring Resources Library / Attracting and engaging talent

Employer branding

Resonate with candidates and inspire employees.

LinkedIn Career Pages Features

Learn all the ways you can use Career Pages to drive interest in your company and attract more qualified candidates.

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How to create a memorable LinkedIn profile

When candidates have more choices than ever, you don’t pick talent, talent picks you. Revamp your LinkedIn profile in these four easy steps and thrive in a candidate’s market.

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The essential employer branding handbook

LinkedIn’s latest employer branding resource designed to share tactical tips and strategies to help build and strengthen your company’s brand on LinkedIn.

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Navigating employer branding

Get tips and learn more about what your company can do to bring your brand to life, and connect to people on a human level.

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Low cost ways to engage candidates online

Did you know that a strong online brand leads to 50% more qualified applicants? Ed Nathanson from Red Pill Talent shares 8 tips to using your online brand for recruiting.

How to measure the ROI of your employer branding

Marlene de Koning, LinkedIn’s Team Lead Solutions Consultant, gives you insight into which metrics matter most when measuring the effectiveness of your employer brand.

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The 2019 ultimate toolbox for talent professionals

Level up your recruitment efforts with this time-saving toolbox, packed with interactive templates, expert tips, and so much more.

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Creative hiring tactics for any budget

Finding and hiring the right candidate doesn’t have to be expensive. Discover 15 innovative, budget-friendly ways to attract your next great hire.

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How to recruit qualified candidates on a time crunch

Whether you have 1, 3, or 5 hours in the day, these tips can help you make the most of your time.

How to tackle top small business hiring challenges

Anita Campbell from Small Business Trends and Alice Bredin from Bredin, Inc. discuss how small business are attracting and hiring top talent.

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The competitive advantage of strong values at Levi's

James Hudson, head of recruiting at Levi Strauss, discusses how the strong values at the legendary apparel company give it an edge in a fiercely competitive talent market.

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Employer branding and talent intelligence

Robbie Goldberg, LinkedIn Solutions Consultant demonstrates an insights-driven approach to employer branding.

12 Creative recruiting examples from top companies

How can you grab candidates’ attention—and get them to apply? Get inspired with examples of how top companies like Netflix and Zappos make their employer brand stand out.

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How your workforce can amplify you talent brand

Building an employee advocacy program helps you retain the great talent you already have and attract new, qualified people to come work for your organization. Learn how.

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How Netflix finds, attracts and hires talent

In this webcast, Netflix recruiters talk about techniques and philosophies that drive their talent acquisition success.

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Leveraging data to create a winning employer brand

The LinkedIn team shares strategies and activities that companies use to leverage data and build winning employer brands.

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The technique essity uses to secure top talent

In their effort to secure the best talent, Essity has evolved its recruitment techniques and moved away from standard practices.

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How to recruit like a marketing expert

Maximizing your recruitment marketing efforts can spark candidates’ interest and convince them to apply. Get inspired with 25 examples of companies doing it right.

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Use marketing & branding to promote a diverse culture

Christy Stubbs Korman, Global Talent Acquisition Manager at Starbucks, and Melody Chung, Senior Talent Brands Consultant at LinkedIn, talk about diversity initiatives.

Company culture: a competitive advantage

Learn why your company culture can be your secret weapon for attracting great talent—and how to use it to show candidates who you really are.

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Aligning consumer and corporate brands for success

In this webinar, learn how aligning employer, consumer, and corporate brands can lead to a successful marketing experience.

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Overview: LinkedIn career pages

Showcase your Employer Brand whenever members view your jobs or research your company.

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Creating a powerful employee value proposition

Michelle Hord-White, VP of talent acquisition at NBC Universal, talks about how to create a powerful employee value proposition.

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LinkedIn career pages

LinkedIn Career Pages: Put your company culture and open roles in the spotlight.

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Ready to build your employer brand?

Learn how to build company awareness to get candidates to apply and respond faster.

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All topics in the Resource Library

Talent Sourcing

Recruiting basics
Best practices for products, messaging, and more

Advanced recruiting tactics
Optimize your recruiting and stay on top of trends

Passive recruitment
Identify and recruit passive candidates effectively

Hiring with LinkedIn
Use LinkedIn to attract, engage, and acquire top talent

Hiring tools and templates

Job descriptions
Get job description templates for 380+ roles

Interview questions
Know what to ask — and how to analyze answers

Assessment tools
Assess talent to make the best hiring decisions

Attracting and engaging talent

Job posts
Write effective job posts and descriptions

Recruiting with social media
Ways to attract and engage candidates online

Employer branding
Resonate with candidates and inspire employees

Candidate experience
Create a positive experience through the journey

Onboarding
Retain employees and create better engagement