Sell with LinkedIn / Sales Navigator / Benefits
The top benefits of LinkedIn Sales Navigator
Driving bigger deals, faster cycles, and greater efficiency for sales leaders.
Sales Navigator helps sales leaders turn AI-driven insights into action. By connecting your selling strategy to LinkedIn’s network, teams can focus on the right buyers, collaborate effectively, and create stronger, more predictable revenue growth.
Sales Navigator benefit #1
Drive bigger deals by engaging decision-makers who matter.
Uncover hidden connections that give you faster access to key accounts.
Use instant AI insights to cut hours of manual research, identify decision-makers, and prioritize accounts that are active and ready to engage — so your team can confidently connect with the right buyers and unlock higher deal value and stronger conversion rates.
Powered by features like: Account IQ, Lead IQ, and Advanced Search Filters
Sales Navigator benefit #2
Unlock more sales opportunities with timely buyer signals.
Available only in certain languages. Feature currently in beta with select customers.
Find the right people, in the right places, at the right time.
Real-time insights — like job changes and shared content — help sellers act when buyers are receptive, uncover hidden opportunities, expand pipelines before the competition, and strengthen relationships. And with an AI-powered sales agent delivering personalized alerts and actions, you’ll never miss the moments that matter most.
Powered by features like: Sales Assistant, Alerts, and Smart Links
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300+ hours
saved annually
per user -
8% yearly
lift in revenue
-
$50K year
saved from replacing
legacy sales tools -
65 hours
saved annually
per user
Sales Navigator benefit #3
Close faster with AI-powered personalization and warm intros.
Accelerate sales with smarter, more personalized outreach.
Reduce friction in the sales process by helping reps craft relevant outreach based on what buyers care about — right now. Smart nudges, tailored AI-driven messaging, and warm paths from your colleagues accelerate sales cycles and deepen trust.
Powered by features like: Message Assist, TeamLink, and InMail
Sales Navigator benefit #4
Boost sales efficiency and keep CRM data clean.
Boost sales efficiency with integrated workflows.
Sales Navigator integrates with your CRM to ensure cleaner data, better lead targeting, and smoother rep workflows at scale. Get access to detailed reports to eliminate wasted time on tool-switching, duplicate contacts, or outdated information in — and outside of — your CRM.
Powered by features like: Usage/ROI Reporting, Advanced CRM Integrations, and Lead/Contact Creation
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“Sales Navigator brings relevant knowledge — about prospects, their industries, and the market — to my conversations, making me more credible … and, more successful.”
Lauren Wood
Senior Account Executive, Crane Worldwide -
“To cut through the noise and get a response, you need to personalize — LinkedIn is the best place to do that.”
John Hanks
Head of Sales, Clozd -
“Buyers are willing to spend more with us because we’re using Sales Navigator to research their needs and connect with multiple decision-makers per account. It really helps strengthen deals.”
Danielle Hall
Global Sales Enablement Director, Genesys -
“The CRM integration resolved the issues of duplicate accounts in our system. It saves a significant amount of time, and has changed the game on prospecting.”
Mariah Donnelly
Sales Development Director, Greenhouse -
“Make sure it’s one of the first tools you start using if you’re building a new organization or team. With Sales Navigator, we’re able to get deals closed 10 times faster.”
Lindsay Liranzo
Global Lead Generation Director, Sumo Logic -
“Instead of going into an account cold, Sales Navigator gives me the knowledge I need to stand out. I’m more credible and more professional.”
Louie Pellizzari
Account Manager, Canada Post
See the measurable impact
How Sales Navigator beats other sales tools
With Sales Navigator, you’re not renting outdated lists, you’re leveraging live buyer intelligence from the world’s largest professional network with 1+ billion members.
Unlocking pipeline at scale:
- Other tools: built for business generalists, not sellers
- Sales Navigator: purpose-built for sales specialists and teams
What Sales Navigator delivers:
- Powerful filters for precision targeting
- CRM sync for seamless workflows
- Shared insights for team alignment
- Collaboration features designed for selling
Engaging prospects at the right time:
- Other tools: rely on outdated, static data
- Sales Navigator: uses self-reported, continuously updated, verified data
What Sales Navigator delivers (beyond basic company information):
- Real-time, job-change alerts
- Visibility into shared content
- Access to mutual connections
Frequently asked questions
What are the benefits of LinkedIn Sales Navigator?
LinkedIn Sales Navigator helps sellers drive bigger deals by engaging decision-makers who matter, unlock more sales opportunities with timely buyer signals, close faster with AI-powered personalization and warm intros, and boost sales efficiency and keep CRM data clean.
What’s the difference between LinkedIn Sales Navigator and other B2B sales intelligence tools?
LinkedIn Sales Navigator sets itself apart with trusted, first-party data and real-time engagement signals from LinkedIn’s 1+ billion members. Unlike tools using outdated third-party lists, it helps sellers build trust, leverage warm introductions, personalize outreach, and research accounts instantly — delivering ROI in under six months (Forrester).
How can LinkedIn Sales Navigator help grow revenue?
By enabling sellers to target the right accounts, act on timely buyer intent signals, and leverage warm introductions, LinkedIn Sales Navigator helps teams engage decision-makers earlier and close higher-value deals — directly impacting top-line growth.
How can LinkedIn Sales Navigator improve sales productivity?
LinkedIn Sales Navigator improves sales productivity by enabling sales reps to spend less time chasing bad leads and more time selling to in-market buyers, supported by automated insights, AI-powered recommendations, and CRM sync.
How does LinkedIn Sales Navigator improve lead/account data accuracy?
Because LinkedIn data is self-reported and continuously updated by members, it is more accurate and fresher than third-party databases. LinkedIn Sales Navigator integrates with CRMs to validate, clean, and enrich lead/account records at scale — improving lead/account data accuracy.
How does LinkedIn Sales Navigator improve research efficiency?
LinkedIn Sales Navigator improves research efficiency by consolidating account insights, buyer activity, and relationship paths in one platform, reducing time spent on manual research across fragmented sources.
How accurate is LinkedIn Sales Navigator’s contact and company data?
LinkedIn’s 1+ billion member profiles are continuously refreshed by users themselves, ensuring that LinkedIn products like LinkedIn Sales Navigator have higher accuracy and recency than static, scraped databases.
How does Sales Navigator help sales teams hit quota?
By surfacing real-time engagement signals, prioritizing the best-fit accounts, and enabling warm introductions, LinkedIn Sales Navigator increases conversion rates, shortens deal cycles, and improves rep efficiency — helping more reps hit or exceed quota.
What are the benefits of LinkedIn Sales Navigator for a small business or mid-sized business?
LinkedIn Sales Navigator helps SMBs maximize selling time, get set up quickly, and compete with larger players by providing smart account targeting and CRM sync with minimal operational lift.
What are the benefits of LinkedIn Sales Navigator for a middle-market or enterprise company?
For larger organizations, LinkedIn Sales Navigator provides scalable account-based selling, global personalization, and stronger alignment between Sales, Marketing, and RevOps through unmatched buyer intelligence.