Ad formats

Sponsored Content

Reach and engage a professional audience in the LinkedIn feed.

Sponsored Messaging

Engage your prospects where professional conversations happen.

Engage prospects with ads automatically personalized to them.

Self-service ad formats to create campaigns in minutes.

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Discover how much it costs to advertise on LinkedIn.

Reach the people who matter most to your business.

Lead Generation

Qualified leads come from a quality audience on LinkedIn.

An easy way to reach new audiences by amplifying your best content.

Conversion Tracking

Measure the true impact of your LinkedIn ads.

Reporting & Analytics

Measure the ROI of your LinkedIn ads.

Objective Based Advertising

Choose your LinkedIn ad format based on your objective and customer journey.

Ad Tips & Best Practices

Meet the Member

Capture your audience at the intersection of life and work

Grow your B2C Financial Services Brand at Every Stage of the Funnel

LinkedIn is uniquely positioned to help financial marketers reach the right consumers in a trusted environment, helping brands improve perception and consideration.

Drive Auto Brand + Sales Growth with LinkedIn

Nielsen and LinkedIn combined forces to prove the brand and sales impact of Automotive campaigns running on LinkedIn.

Why LinkedIn is an Effective & Efficient Channel to Boost Enrollments

Education is evolving, presenting challenges and opportunities for marketers. LinkedIn can help capture prospects at the intersection of education and career.

B2C Ads Unpacked: Quick Reference Guide

LinkedIn collaborated with Nielsen to explore the challenge that many B2C marketers face– given the number of possible creative directions, what’s the best way to speak to your target audience?

The 7 Types of Top-Performing B2C Ads on LinkedIn

Nielsen Ad Effectiveness research analyzed 144 global B2C advertising campaigns on LinkedIn. The story reveals which campaign messaging strategies drive brand results, and why.

Financial Services B2C Marketing by the Numbers

New Nielsen Media Mix Modeling research shows LinkedIn is a more effective, more efficient brand marketing channel for financial services brands.

What if there were an audience more receptive to your ads, more in-market to buy high-consideration goods, and ready and willing to spend today?

There is. Meet the LinkedIn member.

Continue scrolling to explore our newest insights.

Illustration of tablet with people bubbles connected in a network around it.

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LinkedIn members are in-market

to purchase goods from more high-consideration product categories than audiences on other social platforms.

bar graph illustration: 17.8% LinkedIn vs 16.4% other social platforms

Earn 15% more

income to purchase more products.

bar graph illustration: $75,000 LinkedIn vs $65,000 other social platforms

and own 64% more

assets for long-term buying power.

bar graph illustration: $54,000 LinkedIn vs $33,000 other social platforms

Download the full report

LinkedIn members are 25% more likely to click on relevant ads

than users on other platforms.

bar graph illustration: 75% LinkedIn vs 60% other social platforms

Trust branded content on LinkedIn 51% more.

bar graph illustration: 65% LinkedIn vs 43% other social platforms

Value posts by brands on LinkedIn 31% more.

bar graph illustration: 67% LinkedIn vs 51% other social platforms

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After visiting LinkedIn, the same audience is…

14% more in-market

to buy goods than audiences who visited another social platform.

illustration of person shopping in a store

Willing to spend 22% more money on the same products.

bar graph illustration: $59,129 other social platforms vs $68,466 LinkedIn

This means LinkedIn puts your audience in the mindset to spend more per dollar on the same products.

Planned spend per dollar after visiting a social platform vs. after visiting LinkedIn.

Life insurance

bar graph illustration: +355% $4.55 LinkedIn vs $1.00 other social platforms

Smart Home Speaker

bar graph illustration: +199% $2.99 LinkedIn vs $1.00 other social platforms

Luxury Goods

bar graph illustration: +197% $2.97 LinkedIn vs $1.00 other social platforms

Savings or Investment Account

bar graph illustration: +197% $2.97 LinkedIn vs $1.00 other social platforms

Smart Wearable Device

bar graph illustration: +127% $2.27 LinkedIn vs $1.00 other social platforms

Mobile Phone Service

bar graph illustration: +183% $2.83 LinkedIn vs $1.00 other social platforms

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Learn more about LinkedIn Ads